When deciding to go into business it is never easy to make a decision on where to go and what to do. That is one of the reasons that mentors and coaches exist. I want to share with you the top 3 keys to advancing past fear in building your business. My hope is that every entrepreneur and business owner out there will recognize the need for help and take the steps to seek it out.
Stop trying to reinvent the wheel! This is one of the main concepts discussed in my new book coming out later this year ”
Pre Order of the Upcoming Book: From Thought To Launch
This is the first book that will be released later this year from the new author Latisha Sample. In this writing she takes you from just thinking about your new business or product, to a plan of action. Filled with life experiences and useful tools to help entrepreneurs and new business owners ditch fear and move forward into your greatness!
“. We spend so much time trying to figure out how to do it better than those before us and that is the wrong way to look at it. It is not about taking someone else’s ideas and seeing how you can make them better. It is about bringing that missing link that your ideal client needs to the forefront and showing how it will best work for him or her.
Here is where I say stop trying to figure out how to reinvent the wheel and figure out what it is that the wheel is missing, and how you can bring that missing component to your audience. No fluff, no b.s. fill the need with the missing link. As we have shifted into such a social media driven world we as consumers are constantly looking for hat can fix that one thing we all are missing. You could even luck up and create something that I need and didn’t even know I was missing it until you brought it to my attention.
Who cares what they think? In business you have to have a tough skin! There is no room to be a baby and wear your heart on your sleeve. You will hear no’s and there will be naysayers. Your mission is to trudge forward and make it happen. If you are easily swayed by the opinions of others than truth is business startups are probably not for you. I always share with my clients the importance of being transparent in the way you do business, be honest with yourself, and be able to move past those that dont understand nor want you to have any form of success.
I could sit here and tell you that the whole world is on your side and that everyone is cheering for you to make it and proper in (insert industry or product here), but truth is that would be a lie. There are those that will not help you because they are afraid that your light may shine just a little bit brighter than theres or that you may make them less significant or that you may do whatever it is that they do better. When you finally get comfortable with that reality, you have already won half of the battle. Not everyone is for you , and not everyone will help you. So, stop worrying about the naysayers and keep moving forward.
Be transparent and honest! There is no special way to say it but plainly! Be the kind of person that you would want to work with. For me I don’t sugar coat anything. My clients know that I will give honest and direct answers to their questions. I am transparent in how I do business. There should be no room for misinterpretations. When I was first starting out I remember a business coach I had expressed that I should not display my pricings on any of my sites or blogs. So I went along with it, truth is though I didn’t receive much business and by the time I got far enough into the process where my coach told me was where I should have pitched my pricing clients either felt duped or mislead. I also found that I was putting a lot of time into clients that were not my ideal clients and that couldn’t always afford my services.
I also feel that you should be pretty upfront with letting a client/customer know what they are receiving for their investment. Hiding your prices and making potential clients/customers search for products, services and prices will do nothing but lose you the sale and or a potential client. If you are scared to put your prices and what you offer for those prices out there then you might want to rethink what you are offering and your pricepoint!
In The End You Determine What You Want To Put Out There For The World!
Please remember that you are the keeper of your destiny. There is a client out there waiting for you and your products and services. They need what you have to offer. So, please speak up and be heard. Know that you don’t have to go the road alone. Coaches and strategist are out here ready to help you be great!
As a coach & strategist I can admit that I didn’t always want to admit that I needed help. I too tried to reinvent the wheel and made all the mistakes I did because I was so sure that I could go the road alone. If that was the case then coaches wouldn’t exist and coaches wouldn’t have their own coaches. We realize the need and it is one that we ourselves cannot fill so we go out and seek to fill that void akin to what your next client is doing. So, remember to ask questions don’t be afraid. Like I always say closed mouths will never get fed.